Search Engine Optimization
(SEO)
How do you get your website at the top of search results?
Every time you type a question in a search engine, such as Google or Bing, you are presented with a plethora of results. These primary search results are listed from top to bottom, according to what the search engine considers to be most relevant to the topic in search. People are often in a hurry and want to quickly find what they are looking for. That’s why search engines have become so efficient in identifying the best content and rank it at the top. Search Engine Optimization (SEO) refers to the practice used by professionals in order to increase the likelihood of their webpages ranking at the top of search results for specific topics.
Our SEO experts are ready to help you establish the main objectives of your business, identify your target audience and thus make your content appear at the top.
How does SEO work?
Content improvement:
In the past, optimizing content depended heavily on keywords. In recent years, however, the focus has shifted away from keyword-focused content towards providing valuable content instead. Simply put, search engines care about relevant content, written in an easy to understand way. Simple concepts explained in even simpler words. This is what people are looking for, and this is exactly what SEO offers.
HTTP encryption:
Another factor is encryption. Strong HTTPS encryption ranks better than websites who lack HTTPS connection. Websites with bad encryption are marked as unsafe which negatively affects their ranking. Quality SEO provides quality encryption, thus, improving your ranking within seconds.
H1 and H2 Header tags:
According to some researches, there have been more landing on pages with an H1 and H2 in the source code. Therefore, it is better to use H2 headings more so that your content gets more views.
Loading Speed:
Page speed is one of the most significant aspects of SEO. Your desktop website should load within 3 seconds or less and your mobile website should load in 2 seconds. Search engine optimization reduces content size on your website so that it can load faster than expected.
Benefits of Using
Search Engine Optimization
Once your website content has reached the top through SEO, you now qualify for a lot more advantages than you had previously anticipated. Once your website is deemed authoritative, search engines will keep directing their users to it. Furthermore, if content on your website is properly optimized, it may continue driving traffic even long after specific publications. Once you earn a valuable spot in search results, you benefit from organic traffic. Organic traffic refers to traffic generated to your website free of charge (without you paying for an advertisement). Furthermore, SEO practices can also help you keep track of your competition, which is often very important in business.
It can be concluded that SEO is all you need to get yourself to the top. However, this takes several strategies and tactics. With competition increasing rapidly, the factors which contribute to search result rankings also keep changing. Therefore, it is important to prioritize improvements in the quality of content on your site, as well as the experience of the user.
If ranking at the top of your industry sounds appealing to you, contact us today to speak with a Search Engine Optimization specialist.
